Yahoo! Personals Review ( )

Top Personals Sites in the U. Total Unique Visitors Dec Total Web Users in the U. Personals Category Total. OkCupid is the fastest growing free, online dating site in the United States with more than 2 million monthly unique users and , active users. Essential Business Books. Personals 4, Match. In December, Match. It had 3. The IAC units Match.

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Version Date: Jan 4, View help for published. Feliciano, Cynthia, and Robnett, Belinda. Internet daters’ profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in and

Yahoo! Personals was an online dating service provided by Yahoo!. Contents. 1 Features; 2 See also; 3 References; 4 External links. Features[edit]. The Yahoo!

Objectives To drive singles to the Yahoo! Personals site via national, regional and broadcast coverage. To position the online service as an accepted, fun and safe way for sophisticated single men and women to meet like-minded potential partners. It discovered that 12 January was the most likely day for couples to split, and named it National Break-up Day.

Further results, showing how attitudes differed according to gender and region, were issued to the media. This included the fact that women tend to have a New Year rethink about their other half, with many subsequently ditching partners. Meanwhile, it was revealed that a third of men blame Christmas rows with the in-laws on January break-ups. To add editorial endorsement to the campaign, the PR team enlisted relationship expert Jenni Trent-Hughes, who conducted radio interviews with Yahoo!

Personals general manager Deborah Uri. Measurement and Evaluation The campaign generated 32 items of branded coverage in a three-day period across broadcast, online and print media.

Yahoo! launches online dating in the UK and Ireland

New research conducted by scholars at Stanford University and Yale University studied the racial preferences of participants at an online dating site. Those who indicated that race was unimportant were still overwhelmingly more likely to open profiles of potential partners that were of the same race or ethnic group. Name required. Email required will not be published. Due to incidents of abuse and harassment that have occurred in the past, JBHE will not publish telephone numbers or email addresses of individuals in this space.

12pm: Internet giant Yahoo! is launching a European online dating service in an attempt to compensate for falling ad revenues. By Owen.

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Yahoo Personals Dating Preferences Study – Los Angeles, New York, Chicago, Atlanta, 2004-2005

Couples who met in online venues — ranging from dating services to chat rooms — had slightly better outcomes in their marital life than those who met in other ways. Couples in the United States who meet online seem to enjoy at least as much marital bliss as those who meet in more traditional venues, according to the results of an online survey of more than 19, people funded by online dating service eHarmon y.

The survey’s participants consisted of people who married between and The study revealed that people who used this method to meet their spouses were slightly older, wealthier, more educated and more likely to be employed than those who went with tradition 1. The difference was still statistically significant after controlling for other demographics such as age, race, religion and income.

Those who met online also reported a slight difference in marital satisfaction — rating their unions on a 1-to-7 scale at 5.

Yahoo personals is an adult dating site – find the right relationship with people that are a good match.

Personals is targeted at to year-old singles, gay and heterosexual, and will be free to use until the autumn. Surfing the site and posting personal ads, however, will remain free. The service, which also launches in Germany and France today, has already made an impact in the US. It debuted in and registered Yahoo’s overall business strategy is to boost growth by rolling out successful US products overseas. The personals service is now up and running in Canada, Hong Kong and Taiwan. The biggest UK online dating site at the moment is uDate.

Part 3. Who Is Dating Online?

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A series of hot dates has spiced up the otherwise bleak business at Yahoo. While advertising revenue continues to decline for Yahoo, the big Internet portal, fee income, especially from its rapidly growing online personals service, is making up the difference. The profit translates to 2 cents a share, matching analysts’ forecasts.

Bancorp Piper Jaffray. The company has been actively adding others, including premium versions of its e-mail and games offerings. Yahoo’s audience continues to grow. It counted a total of million unique users worldwide in the quarter, compared with million in the first quarter of Indeed, many of the initiatives on which Mr. Semel has based his turnaround plan will not start to take effect until the end of this year.

Yahoo has high hopes for its joint venture to offer Internet service through SBC Communications and perhaps other cable and phone companies, and it is busily working on even more fee-based services. In addition to HotJobs, it is looking to build or buy services that compete with newspapers’ classified sections in real estate and auto sales. Interestingly, Yahoo did not report pro forma results — a customized measure not in keeping with generally accepted accounting principles — as it has since Such pro forma results, which were used by many Internet companies, have been widely criticized.

Susan Decker, Yahoo’s chief financial officer, said it was dropping the pro forma measure because the new accounting rules allow it to take fewer quarterly charges relating to their acquisitions, although many, like Yahoo, have to make one-time adjustments this quarter.

Yahoo! moves into internet dating

Two years after meeting your one true love, you find yourself embroiled in a nasty divorce. During the proceedings, your spouse claims that you misrepresented yourself right from the beginning, and — surprise! Online dating services have privacy policies that offer some assurances about how that data will be used and not used, but they don’t necessarily delete your data after you’ve canceled your subscription and moved on.

Many sites keep the profiles and related data long after you’ve left the service; some won’t delete it unless you ask — and others never delete it at all. In that way, users who return a few months — or a few years — later don’t have to fill out the question profile again. That’s important because a substantial percentage of users tend to return to online dating sites over and over again.

Yahoo! Personals, which calls itself the “top online dating site,” offers two options. One, aimed at people looking for casual dates, allows users to create their own.

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A recent lawsuit against Match. Another lawsuit against a personals service offered by Yahoo Inc. Yahoo declined to comment.

To drive singles to the Yahoo! Personals site via national, regional and broadcast coverage. To position the online service as an accepted, fun.

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